Understanding Zohran Mamdani's Style Statement: The Garment He Wears Reveals Regarding Modern Manhood and a Shifting Culture.
Growing up in London during the noughties, I was constantly immersed in a world of suits. You saw them on businessmen hurrying through the Square Mile. They were worn by fathers in the city's great park, kicking footballs in the evening light. At school, a cheap grey suit was our required uniform. Traditionally, the suit has served as a costume of gravitas, projecting authority and performance—traits I was expected to aspire to to become a "adult". Yet, until lately, my generation appeared to wear them infrequently, and they had largely disappeared from my consciousness.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony wearing a subdued black overcoat, pristine white shirt, and a distinctive silk tie. Propelled by an innovative campaign, he captivated the world's imagination like no other recent mayoral candidate. Yet whether he was celebrating in a music venue or attending a film premiere, one thing remained largely unchanged: he was almost always in a suit. Relaxed in fit, modern with soft shoulders, yet conventional, his is a typically professional millennial suit—well, as typical as it can be for a generation that rarely chooses to wear one.
"This garment is in this strange position," says style commentator Derek Guy. "It's been dying a slow death since the end of the Second World War," with the significant drop coming in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest locations: marriages, funerals, and sometimes, legal proceedings," Guy explains. "It is like the kimono in Japan," in that it "fundamentally represents a tradition that has long retreated from daily life." Many politicians "wear a suit to say: 'I am a politician, you can trust me. You should support me. I have legitimacy.'" But while the suit has historically conveyed this, today it performs authority in the hope of winning public confidence. As Guy elaborates: "Because we are also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it performs masculinity, authority and even proximity to power.
Guy's words resonated deeply. On the infrequent times I need a suit—for a wedding or black-tie event—I retrieve the one I bought from a Japanese department store a few years ago. When I first selected it, it made me feel sophisticated and expensive, but its slim cut now feels passé. I suspect this feeling will be only too recognizable for numerous people in the global community whose parents come from somewhere else, particularly developing countries.
Unsurprisingly, the everyday suit has lost fashion. Similar to a pair of jeans, a suit's silhouette goes through cycles; a specific cut can therefore define an era—and feel quickly outdated. Take now: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something likely to fall out of fashion within five years. But the attraction, at least in some quarters, endures: recently, department stores report suit sales rising more than 20% as customers "shift from the suit being everyday wear towards an appetite to invest in something exceptional."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from Suitsupply, a European label that sells in a mid-market price bracket. "Mamdani is very much a product of his background," says Guy. "A relatively young person, he's not poor but not exceptionally wealthy." Therefore, his moderately-priced suit will appeal to the demographic most likely to support him: people in their 30s and 40s, university-educated earning middle-class incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits arguably align with his proposed policies—such as a rent freeze, building affordable homes, and fare-free public buses.
"You could never imagine Donald Trump wearing this brand; he's a luxury Italian suit person," observes Guy. "He's extremely wealthy and was raised in that New York real-estate world. A power suit fits seamlessly with that elite, just as attainable brands fit naturally with Mamdani's constituency."
The legacy of suits in politics is long and storied: from a former president's "shocking" beige attire to other national figures and their notably polished, custom-fit sheen. As one British politician learned, the suit doesn't just dress the politician; it has the power to define them.
Performance of Normality and Protective Armor
Perhaps the key is what one scholar refers to the "enactment of banality", summoning the suit's historical role as a standard attire of political power. Mamdani's particular choice taps into a studied understatement, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. However, some think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't neutral; historians have long pointed out that its contemporary origins lie in military or colonial administration." Some also view it as a form of protective armor: "I think if you're from a minority background, you aren't going to get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, particularly to those who might doubt it.
This kind of sartorial "changing styles" is not a new phenomenon. Indeed historical leaders previously donned formal Western attire during their early years. Currently, other world leaders have started swapping their typical fatigues for a black suit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the tension between insider and outsider is visible."
The attire Mamdani selects is deeply significant. "As a Muslim child of immigrants of Indian descent and a progressive politician, he is under pressure to conform to what many American voters expect as a sign of leadership," notes one expert, while at the same time needing to walk a tightrope by "not looking like an elitist selling out his distinctive roots and values."
But there is an acute awareness of the different rules applied to who wears suits and what is interpreted from it. "This could stem in part from Mamdani being a millennial, able to assume different personas to fit the situation, but it may also be part of his diverse background, where code-switching between languages, customs and clothing styles is common," commentators note. "White males can remain unremarked," but when women and ethnic minorities "seek to gain the power that suits represent," they must meticulously navigate the codes associated with them.
In every seam of Mamdani's public persona, the tension between somewhere and nowhere, inclusion and exclusion, is evident. I know well the awkwardness of trying to conform to something not designed with me in mind, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in politics, image is never neutral.